One guide encouraged staff to learn prospective enrollees' motivations in order to better sell them on products: "Are they a single parent of three children that may need money for food?" the guide asked. When people balked at paying for expensive courses, the suggested response for Trump University staff was harsh.

"I find it very difficult to believe you'll invest in anything else if you don't believe enough to invest in yourself and your education," the guide offered as a recommended response.

<img src="https://s-media-cache-ak0.pinimg.com/736x/4d/fb/48/4dfb48e748462c504ec1d5954cb2ecc4.jpg"&gt;