Eller’s Martin Reimann, along with Antoine Bechara and Deborah MacInnis of the University of Southern California, performed a number of experiments to find out if offering a non-food bonus with a menu item was enough to steer both kids and adults toward an option that was not as filling as an offering without the bonus.
I know people who replicated the weight loss portion of the "Happy Meal Effect" with a side order of drugs. It had the desired effect, but…
Eller’s Martin Reimann, along with Antoine Bechara and Deborah MacInnis of the University of Southern California, performed a number of experiments to find out if offering a non-food bonus with a menu item was enough to steer both kids and adults toward an option that was not as filling as an offering without the bonus.
I know people who replicated the weight loss portion of the "Happy Meal Effect" with a side order of drugs. It had the desired effect, but…
My happy meal begins with a gin martini up. And then maybe another.