MARY HAMILTON: Yeah, for example, we have a Quick Crosswords Community. They are some of my favorite commenters because they will log on at roughly the same time when the crossword is posted, and they have a real life meetup that happens once a year. They’ve written their own theme song.

QCC SINGERS: ♪♫ The Guardian’s grid is black and white, it’s red by day, it’s read by night…

[BOB LAUGHS]

MARY HAMILTON: There’s this beautiful little blossoming of people who found like-minded individuals through our platform. It’s usual for news organizations to think of ourselves only really as publishers, but they’re using The Guardian as a signal of the sorts of people that they want to have a conversation with.