At the risk of oversharing, I'll lay a little personal experience on ya. When I was a younger, more sexually-active gal, I loved my diaphragm because of the double benefits of birth control while also being a pretty good way to handle some of the monthly menstrual flow and therefore use fewer other products that would eventually go into a landfill. So this to me seems like a logical next step. And these new cups are probably way more comfortable and effective than the old gen stuff that I used back in the dark ages. Glad to see products finally evolving on something women have been dealing with for as long as there have been women.