I honestly think the bully angle is what attracts a lot of tRump's base of impotent, poor white voters. They are grasping the last ugly straws of any imagined superiority they have and imprinting on the cabbage they feel represents a push back against women, minorities, immigrants and those that would regulate their bang-bang sticks that they'd use to act out their aggression towards those very same groups.

In other words, bullying asshole-ocity is not a bug, but a feature, bigly. It's pretty sad that so much of the country is full of petulant brats.