Marion Nestle, a nutrition researcher who is not related to the food conglomerate that also makes chocolate products, told Vox that chocolate companies “made a conscious decision to invest in science to transform the image of their product from a treat to a health food.”

Nestle has cataloged chocolate research funded by snack companies, noting that Mars even markets a “cocoa flavonol” dietary supplement for heart health, even though the product was originally developed as a snack. Why? Supplement-makers can make broader, if more vague, claims about what their products do than if the same product were sold as a food or a drug.

1. Marion Nestle tells it like it is.

2. Guess I can't justify my dark chocolate cravings as a health kick.

3. Fuck.

I like dark, but I really like milk chocolate. We can still be friends.